Last Updated: August 30, 2023
Personally Identifiable InformationYou decide whether you wish to provide us with Personally Identifiable Information. We have structured our websites so that you may visit us, review a range of information about transportation services including schedules and updates, all without revealing your identity or providing any Personally Identifiable Information. Please note, however, that in order to use certain services offered by the Metro, you must register and provide us with Personally Identifiable Information.
Online FormsWe may request personal information when you submit comments on Metro service or when you submit videos in participating in a survey, poll, blog or live chat. For example, visitors are asked to take a survey on the Our Next LA website.
Email SubscriptionsYou may also be asked to provide information when subscribing to an email newsletter, email alerts (through Salesforce Email Studio, WordPress). This personal information may be in the form of your name, email address, phone number, street address, etc. For example, you may be asked to provide an email address and name if you’d like the Agency to respond to input provided via feedback form or survey (through Wufoo forms and Poll Daddy).
Online Accounts and ApplicationsYou may need to register and provide Personally Identifiable Information in order to participate in services such as applying for a job, participating in training/career programs, participating in Transit School tutorials, and more, that require personal information in order to register and complete an application process. This personal information may be in the form of your name, email address, phone number, street address, social security number, driver’s license identification number, and more to complete the application process. Online Accounts will require you to create a login identification and password to access personal information you have provided to the service.
Online OrdersYou may need to provide Personally Identifiable Information in order to complete online transactions, orders purchasing Metro goods, and services online that require credit card information. For credit or debit card purchases, a customer will be asked to provide contact information (such as name, email address, and shipping address) and financial information (such as credit card number and expiration date). This information is used for billing purposes and to fill orders. If we have trouble processing an order, the information may be used to contact you. We will also share your shipping information with the delivery service you request (USP, U.S. Postal Service, or other delivery companies you select).
Opt Out ProceduresYou have certain options to ‘opt out’ of any of the noted services listed above.
- You may opt out completely from receiving email communications or edit your email subscriptions by managing your email subscriptions online.
- You may contact the Metro Employment Office at 213.922.6217 for login and password assistance and request to delete your online account and application.
- You may contact the WIN-LA program at the Help Desk at 213.922.4357 for login and password assistance.
- You may contact Metro Transit Count at 213.92.COURT (213.922.6878) if you are having trouble with the online tutorial.
Log Activity for Statistical AnalysisMetro tracks activity and site function on its website in the form of log files on its web servers. These logs are analyzed by third-party statistical analysis software solutions such as Google Analytics, WordPress – providing visitor activity trend data. The data gathered is used to better organize information contained onsite and to improve the user experience for our customers. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable. This information is not used to identify our visitors on an individual level.
About NextripNextrip is a service designed to help take the guesswork out of bus and rail arrivals and help you to get to your stop at the same time as your bus or train. Nextrip uses satellite technology to find the specific location of a bus or train; then sends the estimated arrival time to a particular stop via cell phone, website or other mobile devices. Nextrip uses Global Positioning Satellite (GPS) technology and advanced computer modeling to track buses and trains on their routes. Taking into account the actual position of the transit vehicles, their intended stops, and the typical traffic patterns, Nextrip predicts arrivals with a high degree of accuracy. Estimates are updated constantly as vehicles are tracked.
‘Go Metro’ Mobile AppThe application uses your precise current location via GPS (global positioning system) or other network location sources like Wi-Fi and cell towers. In order to use these location services they must be turned on and available to your device. Location data provided by any external services (such as Google Maps or the Metro Trip Planner) is for basic navigational purposes only and is not intended to be relied upon in situations where precise location information is needed. Neither Metro, nor its agents, nor any of its content providers guarantee the availability, accuracy, completeness, reliability, or timeliness of stock information, location data or any other data displayed by any external services. Metro does not collect or store personal information from customers downloading, installing or using our ‘Go Metro’ mobile applications for iPhone, iPad, or Android. Customers who want to provide feedback via the ‘Report A Bug’ button in the application have the option to provide contact information ONLY if they’d like a reply. Device model and a current operating system are collected for troubleshooting, this response is sent by email. In the event the application crashes, a ‘crash log file’ is automatically generated and sent to Go Metro’s cloud server. Device model, current system version, time of the crash, and crash report (a text file which consists of errors/exceptions logs on what cause the app crashed) is collected for troubleshooting – no personal information is collected or sent to Go Metro cloud servers. Event tracking is utilized to provide information for the My Metro feature and to support improved future application design. Various buttons, links, and actions are logged and sent to the Google Analytics server to determine feature usage, content usage, and app behavior. If a data connection is not available, data is temporarily stored on the device until a data connection is established, at which point, data is sent to Google Analytics servers – no personal information is collected or sent to Google Analytics. The following is a complete list of all events the app is tracking and sending to Google Analytics:
- Trip Planner: input text into the search box, opening the contacts list, performing a search, select ‘Trip From’, select ‘Trip To’, opens Nextrip arrivals, and opens a live map
- Bottom Navigation: open My Metro, open Maps, open Menu, and open Map Options
- Top Navigation: Open Menu
- Map View: select Metro Map, select Street Map, and select 511 traffic
- My Metro: select any previous itineraries, select any favorites trips, maps, stations/stops, or lines
- More: call Transit Info phone number, call Metro Transit Security phone number, call the TAP Help phone number, turn on/off map notifications, and turn on/off Nextrip notifications
In-App AdvertisingGo Metro includes banner advertising powered by Admob, a third-party mobile advertising service, that uses location information while using the App. Metro does not have access to or collect your personal information to present advertising.
In-App PurchasesMetro offers contents for purchase within the Go Metro app. Terms and conditions of the purchase and usage of content will be governed by the App Store (Apple App Store and/or Google Play Store) associated with your App Store account. Requests for refunds will be processed through the App Store. If you have previously made an In-App purchase and would like to restore or download it, sign-in to your App Store account associated with the purchase to see the option to restore it. Metro does not have access or collect your App Store account information.
Notifications & BeaconsMetro will send messages in the form of mobile notifications or promotional contents through the Go Metro app. The App may use location information to display notifications or promotional contents. Also, messages may be activated by Beacon devices in public space, which communicates location, transit, or event information. To manage notifications for Go Metro, go to the notifications area in the settings for your device and select Go Metro.
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