Title is the larger, bolder text

Description is the smaller supporting text

Button Title is the text on the button

Button URL is the place the button takes you to. Notice you can modify this action by clicking on the cog icon on the right side of the field.

Display Style is what design you’d like to use for the CTA.

Background Type is how you’d like the area behind the text to look. Note that video is not supported.

Color is the main color of the background and may blend to Second Color if you choose the gradient style

Location refers to how far into the middle of the background the color goes in full before blending into the other. For example 33 for Color and 66 for Second Color should result in 1/3 being solid Color, 1/3 being blended between the two, and 1/3 being solid Second Color.

Type refers to the shape of the gradient such as linear (straight across) or radial (coming from the center)

Position is where the gradient Color starts from.